Corporate Website
Lerner — Comprehensive Corporate Site
Developed RFP and creative brief to support business goals. Led content development, image selection and copywriting in collaboration with an external design and programming firm.
Selected work
Brand systems, brochures and digital platforms for category leaders.
Work within marketing and creative teams in Financial and Professional Services, Commercial Real Estate and Corporate sectors — partnering end-to-end on brand, content and campaigns that move business goals forward.
Commercial Real Estate
Manhattan West — B2B Brand Piece
Created an entirely new brand — logo and tone. Written and designed in-house, touting design innovation, sustainability and engineering feats. Digital brochure, plus printed version with embedded video screen.
B2B Repositioning
Brookfield Place — Iconic Property Repositioning
Developed creative brief based on business needs, wrote copy, sourced imagery and created renderings. Produced a new logo, brand transition plan, usage guide, and a leasing brochure in collaboration with an external agency.
Editorial Spreads
Leasing Brochure — Spread Design Direction
Editorial spreads spanning Connected Neighborhood, Central Plaza, Culture, Modern Flexibility, Superior Stay, Floor Plans, Team & Leasing — with a unifying typographic system woven across the book.
Brochure System
Brookfield Place — Retail Marketing
Product-specific brochures, used as stand-alones or inserts. In-house retail marketing complementing the broader positioning of the property offering. Developed rendering imagery with an external architect and wrote brochure copy.
Retail Website
Brookfield Place — Community & Tourist Destination
Collaboration with a world-class digital consulting firm to develop a fully dynamic site with overarching brand elements, retail customer engagement tie-ins and events program promotions. Delivered a new brand tone for the retail center.
Content Management
Brookfield — Corporate Multi-Media Content System
Applied clean information architecture and corporate brand tone to a globally used marketing tool built on Watchout software. Researched data, wrote breakout sections, sourced imagery, maintained corporate statistics and segment information, and coordinated content globally with regional managers.
Brand Architecture
AIG — Content & Messaging for Insurance Lines
Created a new brand architecture for AIG's commercial insurance business, which had previously marketed in silos. Originated new design and wrote copy for collateral pieces in line with the new brand — including newsletters, brochures, media articles, and conference events from strategy through development.
Events & Conferences
Convening audiences. Producing experiences.
From industry conferences to private client experiences, leading planning, content and on-site execution — connecting brand strategy with moments that move relationships and business forward.
Trade Shows · Brookfield
ICSC Trade Show — Booth Development & Implementation
Developed a highly curated trade show booth to make an impact at ICSC and put Brookfield on the retail map — previously known mainly for office property. The display was so impactful that ICSC moved it to a prominent location the following year, and Exhibitor Magazine recognized it with an award. Implemented a digital property display featuring the full retail portfolio, and planned every aspect of participation — from staffing and meeting scheduling to client events.
Trade Shows · Brookfield
1,700 sq. ft. Display & Property Marketing
Created a 1,700 square foot display along with property marketing materials, and planned all aspects of participation — staffing, meeting scheduling and client events.
Client Events
Event Coordination — End-to-End
Internal organization, sponsor coordination, client and speaker arrangements, list management and venue selection — paired with email invitations, registration tracking and on-site implementation. Programs included the Greater Washington Women in Financial Services Event and Deloitte multi-city seminars.
Client Events
Branded Invitations & On-Site Experiences
Continued client event work spanning branded digital invitations, registration management and event-day execution — building consistent brand experiences across formats and audiences.